Gold's Gym was established in 2002 and has since expanded its fitness offerings to include a variety of equipment and services such as Jukari Fit to Flex, Zumba, Les Mills Body Combat, personal training, spinning, sports conditioning, kid's fitness, Pilates, and yoga, while still maintaining its core weightlifting tradition.

The gym is popular among amateur and professional athletes, beauty pageant contestants, entertainment industry professionals, and regular people who are committed to their health and well-being. Gold's Gym has more than 3 million members in 30 countries worldwide, and its brand is well-known thanks to constant reinforcement and media exposure in Hollywood films and TV shows.

Locally, Gold's Gym has almost 300 celebrity members and has been featured in several movies and celebrity home exercise videos. The gym is also an official partner of various sports organizations in the Philippines, and it provides free workouts to 50 athletes per club every day to support their strength training programs.